Jun - Sept 2020
Redesign TAMx website to serve as the primary platform for attracting potential clients and showcasing the services benefits.
TAMx is an innovation and service design studio based in Riyadh, Saudi Arabia. It was established in early 2020 to design and develop simple, engaging, and impactful experiences. TAMx services includes Research Design, Innovation Management, Service Design, Open Innovation, Intervention Design, and Capability Building.
TAMx had a high-fidelity prototype designed in Adobe XD that required adding the content to all pages. Four pages (Home, get in touch, summary, and confirmation) were redesigned and delivered for development. A Pre-launch page was designed to direct all marketing efforts while the website was in development.
TAMx, an innovation and service design studio based in Riyadh, faced several challenges with their existing website proposed Design:
These issues collectively hindered user experience and delayed the website's launch.
Primary: Prospective clients, partners and industry professionals seeking TAMx's services in research design, innovation management, and service design.
Secondary: Internal stakeholders, including the TAMx team, aiming for a website that reflects their brand identity and facilitates client engagement.
The project involved a comprehensive redesign of key website pages, including Home, Get in Touch, Summary, and Confirmation. Additionally, a Pre-launch page was designed to direct marketing efforts during the development phase.
The redesign focused on enhancing navigation, updating visuals to align with the new brand identity, and implementing UX writing for clarity
How might we redesign TAMX’s website to clearly communicate its expertise, build trust with business clients, and create a seamless, engaging digital experience that drives action?
Created a Pre-Launch page to support early marketing efforts across social networks, promoting the upcoming launch of TAMx's digital presence. The page included TAMx’s social media links and a brief profile to engage prospective clients and partners before the full website launch.
Redesigned the main landing page as the website’s central hub. The new design featured a smoother flow, refined messaging, and strategically placed content to attract prospective clients and partners. It offered a comprehensive overview of TAMx’s services, client collaborations, and brand history to build credibility and trust.
Revamped the "Get in Touch" page to serve as the primary lead generation funnel. The redesign included a clear contact form, integrated social media links, and an improved interaction flow — covering input validation and success confirmation states to ensure a smooth, professional user experience.
Shaped the Solutions page to showcase the full range of TAMx’s service offerings. This included key initiatives such as CX Labs, XSprints, Virtual Labs, and 100 Days Intervention Programs, providing detailed overviews to inform and inspire potential clients.
Revamped the XLearn Academy section to highlight TAMx’s educational offerings — including masterclasses, courses, and workshops. Programs covered specialized topics like Service Design, Open Innovation, Citizen Experience Design, Facilitation, and Innovation Leadership, aiming to empower professionals and organizations through targeted upskilling.
Designed a comprehensive style guide for the website’s UI design, including illustrations, icons, and visual elements to ensure brand consistency across all pages.
Designed and animated an interactive page loader using Adobe After Effects, enhancing the user experience with smooth transitions during page loading.
Populated the website with final content and visuals in WordPress to prepare for functional testing and review.
Documented bugs and issues in Notion during testing phases, ensuring all identified problems were addressed and resolved before the website launch.
Customer support operations were fragmented across workflows, tools, and teams—leading to inconsistent resolution, operational inefficiencies, and poor customer experience. This project focused on defining a structured roadmap to align support as a scalable, high-impact service.
Facilitated cross-functional workshops to deconstruct how support operates across user journeys. Transformed fragmented, tribal knowledge into a structured system of root causes, decision logic, and resolution flows, revealing gaps between product experience and operational reality.
Let’s talk and design whats next.
