I’m a Service and Product Designer, based in Riyadh, Saudi Arabia 🇸🇦
Designing services for complex, high-stakes environments. Crafting end-to-end services that connect people, operations, and technology—where reliability and clarity matter most.








Experience across Government, Tech, Logistics, Healthcare, and critical ecosystems—designing services that operate across teams, systems, and real-world constraints.
Explore My ExperienceTeams and organizations I’ve had the privilege to work and collaborate with.






























Real-world projects that solved problems, delivered value, and made a lasting impact.


Customer support operations were fragmented across workflows, tools, and teams—leading to inconsistent resolution, operational inefficiencies, and poor customer experience. This project focused on defining a structured roadmap to align support as a scalable, high-impact service.

Facilitated cross-functional workshops to deconstruct how support operates across user journeys. Transformed fragmented, tribal knowledge into a structured system of root causes, decision logic, and resolution flows, revealing gaps between product experience and operational reality.

Complaints are often treated as isolated incidents—but in reality, they unfold as multi-stage journeys shaped by interactions, systems, and emotions. This project reframed complaints as a service journey, uncovering systemic breakdowns and transforming a fragmented, ticket-based model into a contextual, SLA-driven system—reducing resolution time and improving efficiency, clarity, and overall experience.

Support operations relied on fragmented systems and manual processes, causing delays and operational strain. This project introduced a structured, context-driven agent experience, improving resolution speed, significantly improving agent efficiency, enabling more scalable support operations, and service reliability

Designed a mobile-first support system as part of a broader service transformation, enabling customers and couriers to access contextual, guided support directly within the app. The solution improved discoverability, reduced friction, and established support as a core product capability rather than a reactive function.
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